TikTok LIVE is your gateway to real-time connection and authentic engagement.

This feature allows you to broadcast live videos directly to your audience, creating an interactive space where you can build deeper relationships and foster a true sense of community.

One of the biggest benefits of TikTok LIVE is the live chat function, where viewers can comment in real time, and you can respond instantly to questions, reactions, or feedback. It’s a powerful way to keep your audience engaged and make them feel seen.

You can also use the LIVE Multi-Guest feature to invite up to five other users to join your stream. This is perfect for collaborations, interviews, or creating dynamic group conversations that boost your reach and keep your content fresh.

Finally, the Live Q&A tool makes it easy to select and answer audience questions directly within your stream. This turns your live session into an interactive experience, positioning you as an approachable and trusted brand or creator.

Unlike other social platforms, TikTok’s algorithm rewards engagement, relevance, and watch time over follower count, making it an ideal space to amplify your brand through influencer partnerships.

Influencer content comes in many forms, from trends and challenges using popular audio or effects, to educational ‘edutainment’ videos that share bite-sized tips and how-tos in an entertaining way. Creators also excel at sharing behind-the-scenes content, giving followers a candid look into their day, work processes, or product use, which builds trust and relatability. Additionally, user-generated content (UGC) such as customer reactions, reviews, and duets adds credibility and social proof to your brand.

A unique benefit of TikTok is its Spark Ads feature, which allows you to amplify high-performing influencer posts as ads directly from their profiles. This means your brand gets the dual advantage of creator authenticity and paid reach, enhancing engagement and conversion with content that already resonates organically.

TikTok Ads are one of the most powerful tools to amplify your entire marketing strategy.

Unlike organic content alone, paid ads give you targeted reach at scale, ensuring your brand gets in front of the right people, faster. TikTok’s ad platform is built to maximise performance using smart data targeting, engaging creative formats, and seamless integration with your other marketing efforts.

The true strength of TikTok Ads comes from how they work alongside influencer content and UGC. By using Spark Ads, you can boost existing influencer or organic posts directly from creators’ profiles. This maintains the authenticity and trust of influencer content while giving it paid reach to drive conversions at scale.

TikTok Ads also integrate your first-party data and audience insights, allowing precise targeting based on user behaviour, interests, and past interactions. Combined with high-performing UGC creatives and influencer videos, your ads feel natural within the feed while delivering strong performance outcomes.

This approach means TikTok Ads aren’t just standalone campaigns – they amplify everything else you do on the platform.