Amazon SEO & Listing Optimisation
We optimise your Amazon listings to rank higher, convert faster, and sell more.
Based in Yorkshire, we work with Amazon Sellers and Vendors across the UK who want their products to perform better organically, not rely solely on ads.
What We Do
Amazon SEO that actually sells
We optimise listings from the inside out; blending keyword strategy with creative that converts.
Amazon’s algorithm rewards relevance and engagement, not just keywords. Our process balances both: data-backed keyword targeting and buyer-focused storytelling.
What’s included:
An Approach That Just Works
We take a transparent, straightforward approach to Amazon SEO; you’ll always know what’s been changed, why we’ve done it, and how it impacts your results. Our Yorkshire-based team is honest, direct, and focused on delivering outcomes, not buzzwords. We use proven frameworks that consistently lift visibility and conversion for UK brands, explaining performance in plain English rather than hiding behind dashboards. By aligning SEO and PPC, we make sure your organic and paid strategies support each other for compound growth. Most of the time, we’re brought in to fix listings buried under competitors, missing key search terms, or struggling with titles that are too long or unclear. We rebuild bullet points with purpose, rework A+ content that fails to convert, and optimise imagery for both compliance and persuasion. And because Amazon performance never stands still, we track and refine every listing continuously to keep your rankings and conversions moving in the right direction.
It Starts with Keywords
Keyword Intelligence & Indexing
Amazon SEO starts with knowing how people search. We research high-intent keywords, identify gaps, and map them across titles, bullets, descriptions, and backend fields.
Our keyword mapping ensures every listing captures the full search landscape, branded, generic, and competitor terms; without keyword stuffing. The result is better visibility, more impressions, and sustainable ranking growth.
Content Is Still King
Content & Conversion
Search visibility gets you seen. Conversion keeps you there. We craft listings that balance SEO with persuasion; every word and image works to build trust and trigger purchase.
We rewrite product titles and bullets to communicate benefits clearly, while keeping them compliant with Amazon’s formatting rules. Descriptions and A+ modules expand on brand story, features, and proof, designed for humans first, algorithm second.
Our team also designs image briefs and A+ content layouts optimised for readability and mobile performance.
Time to get creative
Creative & Brand Enhancement
Strong branding is the difference between scrolling past and clicking “Add to Basket.” We help UK brands stand out with cohesive creative that builds trust.
From optimised imagery to enhanced A+ content, we create listings that reflect your identity and drive confidence. Our team ensures your brand story, tone, and visuals align perfectly across all products and categories.
When needed, we support Brand Registry setup and storefront builds to complete your brand presence on Amazon.
Our Partners & Accreditations
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01748 556789Ready to make your listings work harder?
Request Your Amazon Listing Audit
At trajekt.digital, we’ll help you do more for less!
Our expertise spans across strategy, consulting & digital marketing backed up by 35+ years of experience in the industry.
Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.
additional info
Frequently Asked Questions
We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.
What is Amazon SEO and why does it matter?
What is Amazon SEO and why does it matter?
Amazon SEO is the process of improving how your listings rank in Amazon search results. It’s not about gaming the algorithm, it’s about relevance and conversion. Good Amazon SEO makes your products easier to find and more likely to sell once they’re seen.
How long does it take to see results?
How long does it take to see results?
Improvements in ranking can happen within weeks, but real traction typically builds over 6–8 weeks as the algorithm adjusts to your optimised listings.
Do you rewrite content or just advise?
Do you rewrite content or just advise?
We handle both. We can provide full rewrites, keyword mapping, image briefs, and A+ recommendations, or collaborate with your internal team if you prefer a hybrid approach.
Can you help with Brand Registry or A+ Content setup?
Can you help with Brand Registry or A+ Content setup?
Yes. We support brands through the setup and approval process, including best-practice guidance for A+ and Brand Story layouts.
Do you work with Vendor and Seller accounts?
Do you work with Vendor and Seller accounts?
Yes, our SEO frameworks apply to both, with adjustments for content control and listing permissions.
How do you measure success?
How do you measure success?
We track keyword movement, organic sales lift, and conversion rate changes. Reports are plain-English and focused on commercial impact, not vanity metrics.
Do you offer audits before full optimisation?
Do you offer audits before full optimisation?
Yes. Most projects start with an audit that benchmarks your current listings, identifies quick wins, and outlines a clear roadmap for improvement.
Do you only work with Yorkshire-based brands?
Do you only work with Yorkshire-based brands?
No, we work with ecommerce businesses across the UK. Being Yorkshire-based just means you’ll get a team that’s direct, reliable, and focused on results, not hype.