Meta ads that turn attention into revenue

Meta Ads Management

Meta ads that turn attention into revenue

Meta Ads platforms offer unrivalled access to billions of users worldwide. Whether you're targeting local shoppers or global customers, Meta Ads helps you connect with the right audience with precision and scale.


Meta’s powerful ad tools and real-time analytics empower you to track every impression, click, and conversion.

From immersive video formats to carousel ads and interactive stories, Meta makes it easy to bring your brand to life.

Meta Ads use artificial intelligence to help you find high-intent users and serve them ads at the moment they’re most likely to act.

What Can You Expect?

Creativity is key to what we do

Meta Ads turn attention into action. If you want performance, scale, and creative power in one platform, it's time to leverage the most advanced social advertising ecosystem on the planet.

Audit & Profit Strategy Creation

With granular analysis of your Meta ad structure, audiences, cost-efficiency, and historical performance data. By isolating underperforming spend, optimising campaign architecture, and aligning creative with conversion signals, we engineer a strategy that gets results.

Utilise AI

Advantage +

Meta's Advantage+ campaigns formerly known as Automated App Ads or Automated Shopping Ads reflect the company’s shift toward automation-driven advertising. Powered by machine learning, these campaigns are designed to optimise performance and improve results like conversions or return on ad spend (ROAS).

There are several different types of Advantage+ tools available, including:

- Advantage + Shopping Campaigns

- Advantage + App Campaigns

- Advantage + Audience

- Advantage + Placements

- Advantage + Creatives

Get Creative

Video Ads

In today’s fast-moving digital world, static images just don’t cut it. To truly stand out, you need motion, story, and emotional impact.

That’s where Meta Video Ads come in. Whether it’s Facebook, Instagram, Messenger, or the Audience Network, video brings your brand to life across the entire Meta ecosystem.

With unmatched reach and smart targeting, your message gets in front of the right people at the right time, whether you're running short Stories, full-screen Reels, or in-feed videos.

Video consistently outperforms static posts, boosting engagement and brand recall. Meta’s AI-powered tools help you target by interest, behaviour, and demographics, optimising delivery in real-time so every pound works harder.

Choose from a variety of formats, from quick 6-second bumpers to longer ads, and access detailed insights to fine-tune your campaigns

Storytelling

Carousel Ads

Meta Carousel Ads are a smart and eye-catching way to tell your brand story. They let you showcase several images or videos in a single ad, making them perfect for things like product showcases, how-to demos, or highlighting different benefits of your offer.

Each "card" in a carousel has its own headline, description, and call-to-action, so users can swipe or click through and engage at their own pace. Whether you want to highlight a product range, walk someone through your service process, or send people to different landing pages, this format gives you plenty of flexibility.

And it works: Carousel Ads consistently drive higher engagement and click-through rates than standard single-image ads. That’s because they’re interactive, visually rich, and give people more to explore, helping you turn curiosity into action.

Even better, each card can link to a different URL. That means you can tailor your message and direct users to the most relevant page based on their interests. Plus, with Meta’s powerful targeting and analytics tools, you can reach the right people at the right time, with the right message.

You can run Carousel Ads across Facebook, Instagram, Messenger, and the Audience Network, so your brand stays consistent and visible across the entire Meta ecosystem.

RE-ENGAGE

Abandon Basket Ads

Abandoned basket ads on Meta (Facebook and Instagram) are a powerful form of dynamic retargeting that helps you re-engage shoppers who left your site without completing a purchase. These personalised ads automatically display the exact products a customer left in their basket, giving them a timely reminder to return and check out.

Whether you're an ecommerce brand looking to reduce cart abandonment or a retailer aiming to improve return on ad spend, these campaigns offer real-time, hyper-targeted engagement across Meta’s platforms. Seamlessly integrated with your product catalogue and website tracking, abandoned basket ads enable you to:

  • - Target users already familiar with your brand & products.

  • - Serve ads automatically, without manual effort.

  • - Show tailored creatives based on each visitors onsite behaviour.

  • - Reach customers across all devices.

By leveraging Meta’s advanced tools, you can recover lost sales and convert missed opportunities into measurable growth, right when your customers are most likely to buy.

COLLABORATE

Partner Ads

Partner Ads lets you run performance-driven Meta campaigns using a trusted partner’s Facebook Page, Instagram account, or product catalogue, ideal for brands that don’t directly manage the end-consumer relationship.

Whether you sell via retailers, marketplaces, franchisees or dealerships, Partner Ads allows you to reach your audience at scale by tapping into existing consumer-facing channels, all without building or managing your own Meta presence.

You stay in control of budget, targeting, creative, and reporting, while benefiting from the credibility and reach of your partner’s account.

Key Advantages
  • - Advertise from pages or accounts your audience already trusts.

  • - Use Meta's targeting tools to scale efficiently.

  • - Maintain control over spend, creative and performance metrics.

  • - Activate partners in your paid strategy with minimal outlay.

B2B

Lead Generation

Meta’s Lead Generation Ads allow businesses to connect with potential customers directly on Facebook or Instagram, without users ever leaving the platform. Whether you want to grow a database, offer quotes, book appointments, or gauge interest, lead gen ads simplify the process for both you and your audience.

Meta’s in-app lead forms make it easy for users to register interest with just a few taps. Pre-filled details like name, email, and phone number reduce friction and increase completion rates, particularly on mobile.

Tailored forms to capture exactly what you need, from basic contact info to more detailed requirements. With CRM or email integration, you can follow up instantly, boosting conversion potential.

Reach people based on demographics, interests, behaviours, or past interactions. Leverage lookalike audiences to find new prospects similar to your existing customers.

Monitor metrics such as cost per lead, completion rate, and lead quality to refine campaigns. Use A/B testing and continuous optimisation to get the most from your budget.

We handle strategy, setup, targeting, and integration to ensure your campaigns are effective, performance-driven, and aligned with your sales process, turning leads into loyal customers.

BRAND OR CATEGORY

Collection Ads

Meta Collection Ads are a mobile-first, visually engaging ad format built to boost discovery and drive sales on Facebook and Instagram. They let brands showcase a curated set of products directly in users’ feeds, making it easy to browse and shop without leaving the platform.

Each ad starts with a striking hero image or video, followed by product tiles pulled from your catalogue or selected manually. Tapping the ad opens an Instant Experience (formerly Canvas), where users can explore more products and take action, all within Meta’s ecosystem.

Why Use Collection Ads?
  • - Blend storytelling with seamless shopping by leading with rich visuals.

  • - Keep users engaged and reduce drop off by avoiding redirects.

  • - Built for mobile, these ads help streamline the buyer journey.

  • - Integrated with Meta's product catalogue and Advantage +, they deliver personalised product feeds based on user behaviour and interests.

Automation

Dynamic Ads

Meta Dynamic Ads automatically promote your entire product catalogue across Facebook, Instagram, and the wider Meta network, tailoring each ad to individual users based on their interests and behaviour.

Whether you're in retail, travel, or services, Dynamic Ads help you re-engage users who have browsed your site, viewed products, or abandoned their baskets. Powered by the Meta Pixel and advanced machine learning, these ads dynamically update with real-time pricing and availability, ensuring the right message reaches the right person at the right moment.

Why Use Meta Dynamic Ads?

  • - Automatically match relevant products to users based on browsing history, app activity, or past ad engagement.

  • - No need to create endless ad variations, ads auto-update with inventory, pricing, and promotions.

  • - Engage users across Facebook, Instagram, Messenger, and the Audience Network with a consistent brand experience.

  • - From awareness to conversion, support every stage of the customer journey with both prospecting and retargeting.

  • - Connect your product feed once and your ads will reflect the latest stock levels, price changes, and offers, no manual updates required.

additional info

Frequently Asked Questions

We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.

Is Meta Ads still worth it in 2025?

Absolutely. While CPMs have risen, Meta still delivers some of the best CPAs when campaigns are structured properly and creative is dialled in.

How does Instagram Ads differ from Facebook Ads?

Same backend, different user behaviour. Instagram is more visual and fast-paced — we tailor creative accordingly.

What budget do I need to get started on Meta ads?

We recommend a minimum of £1500 per month to allow for effective testing and scaling, but we can tailor a plan to your needs.

How long until we see results on meta ads?

Depends on your starting point, but with a proper testing phase, we typically see strong early indicators within 4–6 weeks.

Do You Use Third Party Reporting Platforms?

Yes‚ we build clear dashboards using tools like Looker Studio or funnel.io. These reports show live profit, ROAS and revenue, so you always know exactly what your budget is doing.

Can I integrate Meta Ads with Shopify or WooCommerce?

Yes, absolutely! Meta provides plugins and integrations for ecommerce platforms like Shopify, WooCommerce, and Magento.

Is there an API for Meta Ads?

Yes, developers can use the Meta Marketing API. This allows them to programmatically manage ads, creatives, campaigns, and reporting.

What are dynamic product ads on Meta?

Dynamic Ads automatically show the right products to people who have shown interest in them, based on behaviour and catalogue data. You can find further information further up this page.

Can Meta Ads help increase ecommerce sales?

Yes, under the correct management. Meta Ads are highly effective for ecommerce, especially when combined with product catalogs, dynamic ads, and retargeting.

What are Meta’s ad policies?

Meta has strict guidelines on prohibited content, such as adult products, weapons, misinformation, and discriminatory practices you can find out more here https://transparency.meta.com/policies/ad-standards/

What is A/B testing in Meta Ads?

A/B testing lets you compare ad creatives, audiences, or placements to determine what performs best.

Can I use Meta Ads to drive traffic to my website?

Yes, Meta Ads support traffic campaigns designed to drive users to external websites. We have a more detailed overview at the top of this page if you want to know more.

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Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.