eBay Store Management & Ads

From launch to scale:
eBay store solutions that convert.

From optimised listings and storefront design to Promoted Listings and full account management.
We’ll help you increase visibility, engagement, and revenue on eBay.

Store Set-Up

Why eBay Store Management Matters

Selling on eBay is no longer just about uploading a few listings and hoping for the best. With over 1.7 billion live listings and 182 million active buyers globally, competition is fierce and so is the opportunity. Managing your eBay store effectively isn’t optional. It’s a foundation for visibility, buyer trust, and profitability.

200m

Monthly UK Users

Why Choose Us

Full Service eBay Agency

As a full-service eBay agency, we handle everything it takes to grow your store. Listings, storefront design, paid ads, reporting, and performance management. So you can focus on fulfilling orders while we scale your sales.

Real People, Real Expertise
Our team isn’t just trained, they bring hands-on experience and strategic thinking.
Data-Led Decision Making
Every listing change and ad campaign is guided by real insights, not guesswork. Maximising profit with precision.
Mobile-First Optimisation
With over 60% of eBay traffic on mobile, our listings are designed to convert on every screen.
Seller Standards Experts
We help protect your seller rating by staying ahead of eBay policies, metrics, and platform updates.
Custom Strategies, Not Templates
No one-size-fits-all solutions. We tailor every store and listing to your goals.

Our Services

Supercharge Your eBay Store

New-ish to eBay

eBay Storefront & Account Setup

We design and configure your eBay storefront to reflect your brand, attract buyers, and encourage repeat business.

From custom categories and branded banners to policies, seller profiles, and shipping settings, we build a professional presence that builds trust at a glance. Whether you’re starting from scratch or refreshing an outdated store, our setup ensures your shop is compliant, fully optimised, and ready to convert.

Listings

Listing Creation & Optimisation

Your listings are your digital shelf space and we make them impossible to ignore.

We craft keyword-rich titles, persuasive bullet points, mobile-friendly descriptions, and fully completed item specifics tailored for eBay's Cassini search engine.

Combined with high-resolution images and structured formatting, our listings aren’t just compliant, they’re built to rank higher and convert faster. From SEO to storytelling, we can optimise every detail.

eBay Ads

Promoted Listings & eBay Ads Management

We turn eBay’s ad tools into a powerful growth engine for your store.

Using Promoted Listings Standard, Advanced, and external campaigns, we place your products in premium spots where ready-to-buy customers are already looking.

Our team builds and manages campaigns that deliver real profit not just impressions by carefully managing your budget, refining targeting, and optimising for performance. The result? More sales, less waste.

Seller Performance

Store Health & Performance Management

Your seller performance score directly affects your search visibility, buyer trust, and eligibility for programs like Top Rated Seller and eBay Guaranteed Delivery.

We proactively manage your account health, monitoring defect rates, shipping metrics, cancellations, and policy compliance. We also help improve customer satisfaction through better returns handling and advising on buyer messaging. It’s not just about avoiding penalties, it’s about unlocking more visibility and privileges.

Stock Management

Inventory Management & Syncing

Avoid overselling, stockouts, and listing errors with our streamlined inventory management.

We support integration with your existing systems using preferred partners and use real-time stock syncing to keep your listings accurate across every category. Whether you’re working with 50 or 5,000 SKUs, we ensure your product catalogue runs smoothly behind the scenes so your customers only see what’s in-stock.

Stand Out Creativity

Image & Visual Optimisation

We don’t just upload photos, we optimise your visual presence.

Our service includes formatting high-res images to eBay's exact standards, plus creating lifestyle shots, infographics, zoomable close-ups, and gallery sequences that build trust and drive clicks.

Combined with A/B testing, our visuals aren’t just attractive, they’re conversion-focused and mobile-friendly.

Pricing Strategies

Pricing & Promotions

We configure and manage custom promotions, volume pricing, and targeted voucher campaigns that entice buyers and increase basket value.

Whether you’re clearing stock or driving urgency around seasonal deals, we structure promotional offers that stay compliant while maximising conversion and profitability.

Strategy

Competitor Analysis & Marketplace Positioning

We constantly monitor your competition to spot opportunities and threats. From pricing strategies and title structures to ad placements and shipping options, we analyse what the top sellers in your category are doing to help you outperform them.

By staying one step ahead, we ensure your listings stay relevant, competitive, and appealing.

Get in touch

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with your goals & objectives and we'll get back to you with the next steps.

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At trajekt.digital, we’ll help you do more for less!
Our expertise spans across strategy, consulting & digital marketing backed up by 35+ years of experience in the industry.
Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.

eBay Advertising FAQs

Frequently Asked Questions

We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.

What is eBay store management and why do I need it?

eBay store management is the process of optimising and maintaining your eBay account. Including listings, storefront design, promotions, and ads, to improve visibility, conversions, and seller performance. It’s essential for ensuring your products stand out in a competitive marketplace and meet eBay’s performance benchmarks

How do I improve search ranking on eBay? AKA Best Match.

Focus on listing optimisation & include relevant keywords in titles, complete item specifics, high-quality images, strong seller performance (fast dispatch, low defects), and up-to-date pricing. Together, these factors help eBay's Cassini algorithm surface your items in Best Match results

What are Promoted Listings and how do they work?

Promoted Listings let you pay to increase your products visibility across eBay, appearing in search results & other areas across the site. You only pay when a user clicks, making it a cost-effective way to boost traffic and sales.

How important are item specifics and categories?

Very important, accurately filled item specifics & correct categories enhance search filtering, ensure listing relevance, and improve discoverability for buyers browsing by attributes (size, brand, colour).

How many photos should I use per listing?

Use as many as possible, ideally 6–12 high-resolution images, including clear product shots, close-ups, infographics, and lifestyle images. The new advanced tool even supports listing videos to boost engagement.

Can I add subtitles to my listings?

Yes, you can include a subtitle (for a small fee) beneath your title to add extra detail, highlight USPs, and capture more keywords. It boosts visibility and helps make listings more appealing in search results .

What seller performance metrics matter most?

eBay monitors metrics like dispatch time, returns rate, defect rate, and cancellations. Strong performance improves Best Match ranking and helps you qualify for programmes like Guaranteed Delivery and Top Rated Seller status.

How does the new advanced listing tool help sellers?

eBay’s advanced listing tool offers enhanced features, drag-and-drop photo editing, video uploads, subtitle options, variation support, and mobile-optimised management, making it easier to create professional, mobile-ready listings.

Can automated tools manage my eBay store effectively?

Absolutely, tools like Terapeak, Optiseller, and eBay’s Seller Hub help to research keywords, optimise listings, manage bulk uploads, and track performance. But expert guidance ensures these tools are used strategically, not just operationally.