Performance marketing focuses on ROI-driven tactics like CRO, paid media, email, and analytics, no matter which platform you use (Magento, WooCommerce, BigCommerce, Odoo, custom, etc.). Platform-specific marketing, in contrast, tailors strategies to one CMS's limitations or strengths.

WooCommerce requires plugin-based SEO, Magento offers enterprise-level flexibility but needs more technical marketing setup, while BigCommerce delivers built-in marketing tools out-of-the-box, the key here is to know how to use all of this.

Custom platforms vary widely in architecture and code quality. You need tailored marketing strategy and tracking architecture, no plug-and-play solutions are available. It's imperative you know how things work code wise as well as marketing wise.

By complementing Visualsoft’s limitations with external paid campaigns, better tracking and strategic marketing you can gain performance increases. However 3rd party tools and software will need to be used to gain maximum visibility.

WooCommerce’s flexibility can become a downside when SEO or tracking plugins conflict, slow page speed, or create maintenance issues. A strategy-first approach ensures performance isn’t sacrificed.

While PPC and email can deliver wins fast, SEO and organic channel growth usually take several months.

Focus on full-funnel alignment, accurate tracking, CRO, paid & retention campaigns, creative that converts, and strategic optimisation tailored to your platform’s capabilities and limitations.

The key is to focus on platform-agnostic fundamentals: clear tracking, audience-first messaging, conversion-optimised UX, and scalable campaign frameworks. At trajekt.digital, we design marketing strategies that aren’t locked into one CMS or tech stack; so whether you move from Visualsoft to Shopify, Magento to headless, or run multiple stores, your performance stays consistent and your growth compounding.