Shopify Experts
Shopify's So Good, We Built This Site Using It
At trajekt.digital, we don’t just build Shopify stores, we optimise the engine behind your growth. Whether you’re scaling DTC, launching a product, or moving off a legacy system, we bring the strategy, UX, marketing, and dev expertise to make Shopify work harder for you.
We work across Shopify and Shopify Plus, with brands who care about profit, performance, and customer lifetime value
Join the 500+ clients we have already worked with
Store Design & Creation
Themes vs Custom Build
Not all Shopify stores need to be built from scratch, but not all themes are ready "out of the box" either. We help brands make the right choice between using a high-performance Shopify theme or building a fully custom storefront tailored to your brand and customer journey.
Shopify themes (like Dawn, Prestige, or Impulse) are a great starting point for many businesses. They’re fast, cost-effective, and come with built-in functionality for speed and mobile responsiveness. With strategic tweaks and brand styling, we can customise these themes to feel bespoke, without the overhead of full development.
But when your vision or functionality outgrows theme limitations, that’s where custom Shopify templates come in. We build tailored layouts, interactions, and components that support advanced features like subscription flows, product configurators & visual storytelling.
Shopify Marketing
Built for scale, fuelled by real-time Shopify data.
Marketing your Shopify store isn’t just about traffic, it’s about profitable acquisition. We combine deep platform knowledge with sharp performance marketing to deliver growth that actually makes commercial sense.
Our team runs integrated paid media campaigns across Google Ads, Meta, TikTok, Pinterest, YouTube, and more. What sets us apart is how tightly we connect it all back to your Shopify backend.
From live product feeds and dynamic remarketing to customer segments, LTV cohorts, and real-time ROAS tracking, we build campaigns that are smarter, faster, and more accountable.
Retention
Turn one-time buyers into repeat customers
Acquisition brings traffic. Retention builds brands. We help Shopify stores increase customer lifetime value with smart, automated retention strategies powered by the platforms your business already uses, or should be using.
Whether you’re using Klaviyo, Salesfire, Mailchimp, or another ESP, we build high-converting post-purchase, win-back and reactivation flows tailored to your product, audience, and growth goals. Our approach combines real-time Shopify data with advanced segmentation and behavioural triggers, so your customers get the right message at exactly the right time.
We also integrate customer data with performance insights, ensuring every flow is built to support specific revenue goals, whether that’s increasing average order value, reducing churn, or nurturing high-value customers.
Maximise Efficiency
Smarter stores. Streamlined operations.
When your business outgrows plug-ins and off-the-shelf tools, custom development becomes a competitive advantage. We help Shopify brands unlock new functionality, automate internal processes, and connect platforms, all through tailored development and seamless integrations.
Whether it’s building bespoke apps, integrating with 3PLs and ERP systems, or developing custom headless storefronts, we architect systems that reduce manual workload and unlock efficiency. And with the rise of AI, we go even further, enabling features like predictive inventory alerts, intelligent fulfilment logic, and automated customer service flows powered by OpenAI and beyond.
Our Partners & Accreditations
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Frequently Asked Questions
We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.
How long does it take for my Shopify store to rank on Google?
How long does it take for my Shopify store to rank on Google?
Ranking on Google typically takes a few weeks to several months, depending on competition, content quality, SEO setup, and performance efforts. Optimised content and site speed play major roles in search visibility.
Can I improve my Shopify SEO myself?
Can I improve my Shopify SEO myself?
Yes! Shopify offers built-in tools for managing meta tags, alt text, and site structure. With keyword research, mobile optimisation, and performance tweaks, many merchants can significantly boost rankings without technical help.
Do I need a custom-built Shopify store or will a theme work for me?
Do I need a custom-built Shopify store or will a theme work for me?
It depends on your brand goals, product complexity, and growth plans. We’ll help you choose the right path, whether that’s custom development for complete flexibility or customising a premium theme for speed and budget-efficiency.
Can you take over an existing Shopify store and improve it?
Can you take over an existing Shopify store and improve it?
Absolutely. We often work with stores that are already live. Whether it needs a design refresh, faster performance, better UX, or a full strategic overhaul, we can build on what’s there and optimise it for better results.
How do you manage product data and large catalogues?
How do you manage product data and large catalogues?
We use a combination of Shopify’s product import/export tools, custom scripts, and third-party connectors. Whether you’ve got 50 SKUs or 50,000, we structure and manage your product data for scale, performance, and accuracy.
Can you integrate Shopify with my warehouse or ERP system?
Can you integrate Shopify with my warehouse or ERP system?
Yes, we regularly integrate Shopify with systems like NetSuite, Linnworks, Brightpearl, and 3PL platforms. If an off-the-shelf app doesn’t cut it, we’ll build a custom middleware solution to keep everything in sync.
What’s the difference between Shopify and Shopify Plus?
What’s the difference between Shopify and Shopify Plus?
Shopify Plus is designed for high-volume stores. It offers advanced customisation, better automation tools, and more control over checkout and backend operations. We’ll help you decide if it’s right for your stage of growth.
Can you run our paid ads and marketing too?
Can you run our paid ads and marketing too?
Yes, we're a full-service Shopify partner. From Google Shopping and Meta ads to retention emails and on-site CRO, we build a marketing strategy that integrates seamlessly with your store and sales data.
How long does a Shopify build take?
How long does a Shopify build take?
Timeframes vary depending on the complexity. A typical theme-based store takes 4–6 weeks. Custom builds with integrations or headless front ends may take 8–12+ weeks. We’ll give you a clear timeline before we start.
Do you work with subscription or membership-based businesses?
Do you work with subscription or membership-based businesses?
Recurring business models excites us, we work with Recharge mainly as it's the market leader. We can design recurring billing flows, customer portals, and retention journeys that are built for LTV and long-term scale.
What platforms or tools do you recommend alongside Shopify?
What platforms or tools do you recommend alongside Shopify?
Depending on your needs, we commonly work with Klaviyo (email), Reviews.io (UGC), Salesfire (on-site personalisation, email, sms) and GA4 or Triple Whale for performance tracking.
Can you take over existing google ads accounts?
Can you take over existing google ads accounts?
Yes ‚ we often take over underperforming accounts and turn them around. We audit everything, rebuild where needed, and optimise based on data and business goals.
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At trajekt.digital, we’ll help you do more for less!
Our expertise spans across strategy, consulting & digital marketing backed up by 35+ years of experience in the industry.
Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.