Your product data can be ingested via CSV, XLS, or automatically through a crawler, then transformed into a fully formatted feed compatible with any major online marketing or end-user channel — including Google, Facebook, Pinterest, TikTok, SnapChat, affiliate networks, and more.

Feeds are refreshed daily or pushed on demand, allowing you to add new products at scale with ease.

You can create custom tags, set up dynamic rules, launch promotions, and build test environments to refine performance.

AI and machine learning continuously monitor your feed for anomalies, missing attributes, and errors — ensuring accuracy and consistency.

The result is a stable, secure, and reliable product feed, ready to power your presence on every key platform.

Alongside automated feed generation, our dedicated team continuously optimise key attributes - such as titles, categories, tags, and descriptions.

Failing to optimise your product feed can significantly limit visibility across search engines, social platforms, marketplaces, and even your own site - ultimately impacting on conversions.

The next step is to launch test feeds, apply A/B rule variations, and drive stronger ROAS across both existing and new campaigns.

This also helps unlock visibility and performance for longtail products that might otherwise go unnoticed (Ghost Campaigns).

A Comparison Shopping Service (CSS) is a platform that allows merchants to place product listings and ads on Google Shopping through third-party providers. These CSS partners bid on your behalf, offering a powerful alternative to running ads directly through Google.

One of the key advantages of using a CSS partner is cost efficiency, Google offers a 20% discount on cost-per-click (CPC) when ads are placed via a certified CSS provider. For example, a £0.80 bid via CSS can compete effectively against a £1 bid placed through Google Shopping itself, giving you more reach for less spend.

CSS integration is seamless, with no disruption to your traffic or performance. You can also run CSS campaigns alongside your existing Google Merchant Centre campaigns to A/B test results and uncover incremental gains in visibility and return on ad spend.

Unlike a generic product feed, our Vehicle Ads Feed taps into Google's Vehicle Listings capabilities - enabling rich, accurate vehicle data that drives real results.

What makes a Vehicle Ads Feed special?

– Each listing includes critical attributes like VIN, mileage, condition (new/used), make, model, trim, year, price, images, dealership name/address, and more.

– Vehicles appear in search, Maps, and dealership profiles with their key details upfront: year, make, model, price, mileage etc.

The traditional Shopping feed is built for products like phones and apparel - universal e‑commerce fields.

A powerful shopping strategy starts with how your product feed is structured. By intelligently segmenting your feed, you can control how products are grouped, prioritised, and bid on—giving you far greater precision and efficiency in your ad campaigns.

Want to bid more aggressively on high-margin items but reduce spend on low-return SKUs? No problem. You can split your feed by brand, product category, margin tier, or even lifetime value. Promote seasonal bestsellers while pausing items with poor stock levels or negative ROI. Exclude clearance items from broad match shopping queries, or isolate new products into their own campaign to test performance before scaling.

By tagging and segmenting products based on real business logic—such as sales velocity, profit margin, availability, or even customer intent—you gain full control over campaign behaviour without touching the ad platform directly. This feed-first strategy allows you to reduce wasted spend, scale long-tail products profitably, and ensure every penny in your budget is working smarter, not harder.