Email & SMS
Campaigns
That Convert

We work with ambitious retailers to shift
the industry and excel in the digital landscape.
The consultancy first approach.
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Campaign Management

Email Campaigns

Email campaigns are a powerful way to connect with your audience through timely, targeted messages. Whether you're launching a new product, nurturing leads, or driving sales, these campaigns help guide people toward taking action.


The process is strategic and often automated, designed to send the right message at the right time. Each campaign is tailored to the audience, focusing on relevance, timing, and clear calls to action. The goal: to stay top of mind and move contacts down the funnel in a way that feels personal, not pushy.


Done right, email campaigns can build trust, boost engagement, and generate real results, consistently.

Automated Journeys

Email Automated Flows

Automated email journeys are a strategic series of emails that guide prospects through a smooth introduction to your service, business or products. They’re designed to build trust, explain value clearly, and prompt action, all without manual follow-up.

The journey starts with a welcome, then highlights the problem your service solves, how it works, and why it’s effective, often supported by real customer stories. As interest grows, well-timed calls-to-action invite the prospect to book a call, try the service, or learn more.

Follow-up emails continue to deliver helpful content, keeping your brand top of mind and nurturing the relationship over time. It’s a scalable, consistent way to turn interest into commitment.

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Automated Journeys

Re-engagement Campaigns

Re-engagement email campaigns are designed to win back people who’ve gone quiet, leads, customers, or subscribers who haven’t interacted in a while.

Rather than letting them slip away, these emails give them a reason to re-engage: a new offer, an update, or simply a reminder that you’re still here.

They help revive interest, recover potential revenue, and clean up your contact list.

Done right, they’re a low-cost way to get more value from your existing audience and bring people back into the conversation.

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Mobile First

SMS & RCS Messaging

Reach your audience instantly with personalised text message marketing.
Our SMS campaigns offer a direct and highly effective way to connect with your customers. With outstanding open and click-through rates, SMS is ideal for:

- Promotional offers
- Real-time updates
- Event or appointment reminders
- Customer support notifications

Delivered straight to your audience’s mobiles, SMS marketing ensures your message gets seen – fast. We craft and manage your campaigns end-to-end, helping you build stronger customer engagement and drive immediate action.

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Tailored to you

2 flexible ways of working together with our email team

01
Monthly Rolling Campaigns

Our monthly rolling setup gives you full flexibility while we handle both automated email journeys and strategic campaign planning. We adapt constantly, doing what will generate the greatest return, not just what fits a template.
02
One Off Projects / Campaigns

Ideal if you need help with a specific campaign, a flow build, or a full account overhaul. We’ll quote upfront based on what’s needed and deliver end-to-end, from strategy to execution. It’s a great way to see how we work together.

technology

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World Class Consultancy, World Class Execution. 

how we help

World Class Consultancy, World Class Execution. 

You might be here because your ecommerce efforts are falling flat, despite hard work, positive analytics data, and precious ad spend. You’re not alone - many retailers face this same challenge. But you don’t have to.

  • Consultancy first approach.
  • Strategy & execution all in one.
  • Industry recognised expertise.
  • Honest & sometimes bold.

Join the 500+ clients we have already worked with
explore our services

Get in touch

Tell us about how we can help
with your goals & objectives and we'll get back to you with the next steps.

eMail

enquiries@trajekt.digital

Telephone

01748 556789

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At trajekt.digital, we’ll help you do more for less!
Our expertise spans across strategy, consulting & digital marketing backed up by 35+ years of experience in the industry.
Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.

additional info

Frequently Asked Questions

We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.

What platforms do you work with for email marketing?

We work with three leading platforms:


  • - Klayvio

  • - Salesfire

  • - Mailchimp

Do you set up automations and customer journeys?

Yes, we handle comprehensive automation setup, including:


  • - Welcome flows
  • - Abandoned Cart
  • - Post-Purchase
  • - Browse Abandonment
  • - Winback sequences
  • - Behavioural triggers such as Exit-Intent
  • - Cart Abandonment
  • - Return Visitor prompts
    - Welcome emails
  • - birthday offers
  • - product retargeting

Get in touch and we can chat on how we can best structure these for your business

Can you design the email templates?

Absolutely. We offer:

  • - Professionally designed, mobile-friendly email templates

  • - A/B tested layouts and content

  • - Copywriting tailored to your brand voice

  • - Strategic use of calls-to-action and visual hierarchy

Do you provide ongoing campaign management or just setup?

We offer both:

  • - One-off setup projects (including account configuration and automations)

  • - Ongoing monthly management

  • - Campaign strategy and execution

  • - Performance reporting and optimisation

Can you migrate data or templates between platforms?

Yes. We assist with:

  • Importing subscriber lists and contact preferences

  • Rebuilding workflows and automations


How do you report on campaign performance?

We provide platform-specific reporting on:

  • - Open rates and click-through rates

  • - Revenue attribution (especially via Klaviyo)

  • - A/B testing results

  • - Deliverability and engagement insights

Monthly performance reviews are included.

What’s included in your monthly service?

Our typical monthly support includes:

  • 4 email campaigns per month

  • Monitoring and optimisation of automations

  • Template updates or design tweaks

  • Ongoing list management

  • Strategic advice and performance reporting

Custom plans are available depending on your business needs.

What is an email marketing service?

An email marketing service helps businesses send targeted emails to customers and subscribers. It includes designing campaigns, automating customer journeys, managing subscriber lists, and tracking performance metrics such as open and click-through rates.

Why should my business use email marketing?

Email marketing is a cost-effective channel to:

  • - Drive repeat sales

  • - Nurture customer relationships

  • - Promote new products or offers

  • - Increase customer lifetime value

Platforms like Klaviyo, Salesfire, and Mailchimp make it easy to automate and personalise communications at scale.

What email marketing services do you offer?

We provide a full suite of services, including:

  • - Campaign creation and scheduling

  • - Email automation and customer journeys

  • - List management and segmentation

  • - Email design and copywriting

  • - Analytics and performance reporting

  • - Platform migration and setup

Can you help design responsive email templates?

Absolutely. Our team designs custom, mobile-friendly email templates with:

  • - Branded visuals

  • - Clear call-to-actions

  • - A/B tested layouts

  • - Platform-specific formatting (Klaviyo, Mailchimp, etc.)

Is email list segmentation included in your services?

Yes. We help you segment your list by:

  • - Customer behaviour (e.g. purchase history, site visits)

  • - Demographics

  • - Engagement level

  • - Lifecycle stage

This enables personalised and higher-converting campaigns.