
Amazon Paid Search
Amazon Ads (PPC)
Amazon Ads put your products in front of shoppers at the exact moment they’re ready to buy.
When someone searches on Amazon, your Sponsored Product or Brand ad can appear right alongside the results, giving you instant visibility where buyer intent is highest. This isn’t just brand exposure, it’s performance-led advertising designed to drive measurable sales.
Success is easily tracked through ACOS (Advertising Cost of Sale), a key metric that shows how much you spend on ads to generate sales. The lower your ACOS, the more efficient and profitable your campaigns. Our team specialises in optimising campaigns to reduce wasted spend, improve conversion rates, and drive down ACOS. So you don’t just get clicks, you get profitable growth.
Amazon SEO
Amazon Listing Optimisation (Amazon SEO)
Our Amazon Listing Optimisation service is built to get your products found and sold.
We optimise every part of your product listing to increase visibility in Amazon search, drive more clicks, and convert more customers. From crafting compelling, keyword-rich titles and benefit-led bullet points to writing persuasive product descriptions and back-end keyword mapping, we ensure your listings are fully aligned with how Amazon’s algorithm ranks content. We also support high-impact visuals, including gallery images, infographics, and A+ Content that builds trust and boosts conversion rates.
Whether you’re launching new products or refreshing existing ones, we help you stand out in crowded categories & turn browsers into buyers.

The Power Of Amazon
Why You Need Amazon Marketing
Expand your reach and increase sales with our end-to-end Amazon setup, listing optimisation, and advertising services. We’re specialists in driving product visibility and performance on both Amazon Seller Central and Vendor Central. Whether you’re just getting started or looking to scale an existing presence, we’ll help you unlock greater profitability on Amazon through data-driven strategy and expert execution.
Integrations
Solution Partners
We work with leading technology and integration partners to deliver seamless, scalable marketplace solutions, here are some of the trusted platforms we collaborate with.



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At trajekt.digital, we’ll help you do more for less!
Our expertise spans across strategy, consulting & digital marketing backed up by 35+ years of experience in the industry.
Whether you’re a B2C retailer or B2B, we work as part of your team to help optimise operations, improve efficiency, and generate output.
Amazon Advertising FAQs
Frequently Asked Questions
We get asked all kinds of questions when speaking to potential clients for the first time, so here's a list of the most common questions we get asked.

What is Amazon listing optimisation?
What is Amazon listing optimisation?
It’s the process of enhancing every element of your product detail page, titles, bullet points, descriptions, images, backend search terms, A+ Content to rank better, drive clicks, and convert browsers into buyers
Why is listing optimisation crucial for Amazon sellers?
Why is listing optimisation crucial for Amazon sellers?
Optimised listings boost visibility in search (via better A9/A10 rankings), increase click-through rates, and improve conversion rates. Ultimately leading to more sales and revenue.
How do I choose the right keywords for optimisation?
How do I choose the right keywords for optimisation?
Start with Amazon autocomplete suggestions, then analyse competitor listings and use keyword tools (e.g. Helium 10, JungleScout). Ensure relevance without keyword‑stuffing.
Where should those keywords go?
Where should those keywords go?
Strategically place them in your title, bullet points, description, backend search terms, A+ Content, and subject matter fields. Balance indexation with readability .
How long should my product title and bullet points be?
How long should my product title and bullet points be?
Titles should be concise (about 150–200 characters) but include key descriptors. Bullets should highlight benefits clearly while avoiding overly long or repetitive copy .
How many images or videos do I need?
How many images or videos do I need?
Use multiple high‑resolution images, including lifestyle shots, infographics, and detailed close-ups. Many top sellers also add videos and A+ Content to showcase features and build trust.
How often should I optimise listings?
How often should I optimise listings?
Optimisation is not a one-off, regular audits (monthly or quarterly) are essential. Refreshing keywords, images, A+ Content, pricing, inventory and responding to customer Q&A helps maintain performance.
Can optimised listings reduce ACOS?
Can optimised listings reduce ACOS?
Yes, better titles, optimised keywords, and compelling images improve conversion rates, degrading CPC. This raises efficiency, lowers ACOS, and makes ads more profitable .
What common Amazon mistakes should I avoid?
What common Amazon mistakes should I avoid?
Simples:
Keyword stuffing: leads to poor readability and algorithm penalties.
Poor image quality: reduces trust and CTR.
Misleading titles: can harm ranking and brand reputation .